Sustainable purpose

A meeting was recently convened by Ben Kellard, Director of Business Strategy at Cambridge University’s Institute for Sustainability Leadership (CISL).  The meeting drew together a number of eminent thinkers from the field of business sustainability to discuss what they considered to be represented by the term “sustainable purpose”.

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House on fire!

I know that the notion of Nero fiddling while Rome burned is wrong on many levels, not least because the violin had not been invented at the time he ruled the Roman Empire.  However, this was the overwhelming image that came to mind as I read a back copy of Transform, the official magazine of IEMA.

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